Digital Marketing
DD Assignment -2
According to
Richard Branson,
If you don't
know anything about the work, but if you feel that it is good opportunity,
accept it, Then learn how to do it and successfully complete it.
So the same
way, LEARN – DO –
TEACH process. We learn new courses (Every day as it is
technology is LLL- Life Long Learning process), work on it and start teaching on
that once you get hands on that.
While
learning any courses or any topic we do find many mistakes but those are our
future benefits which is like, there is a saying that - STARTUPS are new
way of Solutions for new or old Problems.
EX: PYBOT hotels (Short time Stay) booking app is Minutes per stay in hotels
which is shaking hotel industry and becoming very big competitor of OYO hotels.
MARKETING
is SKILL
Marketing is more important for sales, it’s
nothing but good conversations, building TRUST with the people (Consumers)
and - If you want build MASS TRUST you should be Authentic about
your information / your words and you should be a good Communicator.
Who is your Better Marketer - frankly writing on this, who is having a lot and different types of
experiences , especially who went from Higher phase to lower phase duo to might be any of the reasons. Then also
they fight with their situations and get back to their previous their phenomena,
now they are the REAL Marketers and better persons and also they
also keep themselves humble and down to worth.
How do
you define your TARGET AUDIENCE?
We can
define our Target customers with MICRO NICHE Only. That should be come
from inside of you or it should your passion or always top most interest work
for them as they find that that is their entire LIFE. I mean enter life means,
through that micro niche only they become SME, experts, celebrity and
that niche is only for them personnel BRANDING or BRAND AMBASSADOR for their Micro Niche.
FINDING
your MICRO NICHE
Finding
Micro Niche is Real Big Task for everybody. Because many people attracted
to many things like who are successful people in their lives - once they listen
to their stories they want to become like that, SO then they try to COPY or
they try implement of their strategies without knowing anything about their back ground. But after doing that, they won't get proper
results or even they fail on that WHY because that is not their real
work / their MICRO Niche, they just attracted to that might be many
reasons like Money, Fame, No hard working needed (Normal people feel that, there
is no hard work simply they are getting money and leaving happily but there is
lot of hard and smart work for every Successful person on any field)
So Finding
Micro Niche is real big TASK everybody's life especially these days of
youth (20 – 40 age).
Every person
should find their micro Niche, not normal niche (like everybody has money
earning is their common Niche but not their Micro Niche) - So
everybody should find their MICRO NICHE with their interests of fields or they
talk to themselves (Inner side) what's their micro niche is?
Once you
find your Micro Niche you will have purpose to do that and you also feel / find
meaningful for your life.
After
finding of your Micro Niche, then actual practical works starts to get
top most success in your way. Even you won't reach your goal but you have
satisfaction that at least you tried your level best to reach on your goal. Giving
Up is not success but keep trying is REAL SUCCESS
Then we
need to follow some steps to reach your goal or to get success on your Micro Niche
1. Finding
who your real Target audience is is very important, to find real audience you
need to know your MICRO Niche
Ex: Selling all grocery products like any KIRANA
or Super market is general common Niche of most of the people. But if
you sell only particular products like Only Women Face Beauty Products only
Or Only Beverages (Cool drinks) Shop selling whole sale way to retailers
2. We can
find the better requirements for our MICRO NICHE is prepare Best Customer
Avatar Form and find the pulse of your audience.
Ex: Which is Customer Avatar Form below link https://balarajufx.typeform.com/to/BisGxI
3. You
should put some targets with time bound to reach your goals in your business or
any work or job.
4. You need
to contact with the consumers and follow up continuously to serve better to
them.
5. Your customers’
need to believe that (they should have Trust on you) you are giving best service
in the industry comparing with competitors. As per the DD, that’s called
MASS TRUST.
Mass trust
is to reach the larger audience which can be done different ways for that we
need too we have personnel branding.
6. Communication
is very important and it should be simple while discussing / writing an Emails
/ contacting with consumers should be like friend. Even every word /
sentence is very important while contacting to the consumers especially first
ten sentences especially in E mails.
7. Be
Authentic to every consumer so that you will be happy as well as
consumers also. Authenticity is very important in any business because it
impacts a lot in the business growth at present as well as future also.
Ex: Whatever the promise given by you in
terms of product selling or service for that product, you should fulfill to them
with your promise. If you won’t keep your promise with consumers, you will be
losing not only that customer and you will also be losing chain of customers,
these days ratings directly put into on google site (Open Feedback and
other social media channels.
8. Finally
what my CONCLUSION on this Article is, FINDING MICRO NICHE is Very important
and for that you need best Customer Avatar Form for your business finding
the better results.
For that
above requirements I have created my Customer Avatar Form for my
business.
Please find
below link and do the needful survey finding my real Customers requirements.
BEST REGARDS,
BALA
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