How do you define your TARGET AUDIENCE and MICRO NICHE

Digital Marketing DD Assignment -2

According to Richard Branson,  

If you don't know anything about the work, but if you feel that it is good opportunity, accept it, Then learn how to do it and successfully complete it.

So the same way, LEARN – DO – TEACH process.  We learn new courses (Every day as it is technology is LLL- Life Long Learning process), work on it and start teaching on that once you get hands on that.

While learning any courses or any topic we do find many mistakes but those are our future benefits which is like, there is a saying that - STARTUPS are new way of Solutions for new or old Problems.

EX:  PYBOT hotels (Short time Stay) booking app is Minutes per stay in hotels which is shaking hotel industry and becoming very big competitor of OYO hotels.

MARKETING is SKILL

Marketing is more important for sales, it’s nothing but good conversations, building TRUST with the people (Consumers) and - If you want build MASS TRUST you should be Authentic about your information / your words and you should be a good Communicator.

Who is your Better Marketer - frankly writing on this,  who is having a lot and different types of experiences , especially who went from Higher phase to lower phase duo to  might be any of the reasons. Then also they fight with their situations and get back to their previous their phenomena, now they are the REAL Marketers and better persons and also they also keep themselves humble and down to worth.

How do you define your TARGET AUDIENCE?  

We can define our Target customers with MICRO NICHE Only. That should be come from inside of you or it should your passion or always top most interest work for them as they find that that is their entire LIFE. I mean enter life means, through that micro niche only they become SME, experts, celebrity and that niche is only for them personnel BRANDING or BRAND AMBASSADOR for their Micro Niche.

FINDING your MICRO NICHE

Finding Micro Niche is Real Big Task for everybody. Because many people attracted to many things like who are successful people in their lives - once they listen to their stories they want to become like that, SO then they try to COPY or they try implement of their strategies without knowing  anything about their back ground.  But after doing that, they won't get proper results or even they fail on that WHY because that is not their real work / their MICRO Niche, they just attracted to that might be many reasons like Money, Fame, No hard working needed (Normal people feel that, there is no hard work simply they are getting money and leaving happily but there is lot of hard and smart work for every Successful person on any field)

So Finding Micro Niche is real big TASK everybody's life especially these days of youth (20 – 40 age).

Every person should find their micro Niche, not normal niche (like everybody has money earning is their common Niche but not their Micro Niche) - So everybody should find their MICRO NICHE with their interests of fields or they talk to themselves (Inner side) what's their micro niche is?

Once you find your Micro Niche you will have purpose to do that and you also feel / find meaningful for your life.

After finding of your Micro Niche, then actual practical works starts to get top most success in your way. Even you won't reach your goal but you have satisfaction that at least you tried your level best to reach on your goal. Giving Up is not success but keep trying is REAL SUCCESS

Then we need to follow some steps to reach your goal or to get success on your Micro Niche

1. Finding who your real Target audience is is very important, to find real audience you need to know your MICRO Niche

Ex:  Selling all grocery products like any KIRANA or Super market is general common Niche of most of the people. But if you sell only particular products like Only Women Face Beauty Products only Or Only Beverages (Cool drinks) Shop selling whole sale way to retailers

2. We can find the better requirements for our MICRO NICHE is prepare Best Customer Avatar Form and find the pulse of your audience.

Ex:  Which is Customer Avatar Form below link  https://balarajufx.typeform.com/to/BisGxI

3. You should put some targets with time bound to reach your goals in your business or any work or job.

4. You need to contact with the consumers and follow up continuously to serve better to them.

5. Your customers’ need to believe that (they should have Trust on you) you are giving best service in the industry comparing with competitors. As per the DD, that’s called MASS TRUST.

Mass trust is to reach the larger audience which can be done different ways for that we need too we have personnel branding.

6. Communication is very important and it should be simple while discussing / writing an Emails / contacting with consumers should be like friend. Even every word / sentence is very important while contacting to the consumers especially first ten sentences especially in E mails.

7. Be Authentic to every consumer so that you will be happy as well as consumers also. Authenticity is very important in any business because it impacts a lot in the business growth at present as well as future also.

Ex: Whatever the promise given by you in terms of product selling or service for that product, you should fulfill to them with your promise. If you won’t keep your promise with consumers, you will be losing not only that customer and you will also be losing chain of customers, these days ratings directly put into on google site (Open Feedback and other social media channels.

8. Finally what my CONCLUSION on this Article is, FINDING MICRO NICHE is Very important and for that you need best Customer Avatar Form for your business finding the better results.

For that above requirements I have created my Customer Avatar Form for my business.

Please find below link and do the needful survey finding my real Customers requirements.

 https://balarajufx.typeform.com/to/BisGxI

BEST REGARDS,

BALA

FINDING MICRO NICHE CUSTOMER AVATAR FORM

 

https://balarajufx.typeform.com/to/BisGxI

MARKETING - SALES - DIGITAL MARKETING

Marketing means not only traditional sales we have new wave of sales which is digital marketing way that is online sales, creating leads for direct sales, without seeing / meeting person also we can do the sales and do more marketing through DIGITAL MARKETING.

Before attending this webinar/class, I just called my friend and said that I am Joining DD internship batch 3, want to be make some difference in society same as like DD and also I also want to some change in my Life so I am going to join this internship which will also changes my career as well as it adds my entrepreneur skills set.

There I got differences between me and my friend. Finally my friend said that, DIGITAL MARKETING is big TRAP, nothing is there and it is bullshit, it's just money making advertisement for trainers other than this its waste of time.

I got shocked and thought for 5 minutes. Later I asked why it is nothing and how did you come for conclusion of DIGITAL MARKETING is waste of time?

Then he was silent and thinking why it is waste of time.

Then I told him like that why it (DIGITAL MARKETING) is waste of time because we use this DIGITAL MARKETING technology or we get many benefits many ways like below

1.       It is waste of time Because It gives us good amount of money earning.

2.       It is waste of time Because It gives more sales for business.

3.       It is waste of time Because It gives new opportunity/leads for traditional business people through online.

4.       It is waste of time Because It is new way of doing business without knowing people also.

5.       It is waste of time Because It gives us new customers.

6.       It is waste of time Because it works for us to do work easy way Ex: Customer needs/requirements.

7.       It is waste of time Because it is new way of employment for youngsters and self-employed (Independent) people.

8.       It is waste of time Because It is Alternate Income for already earning people.

9.       It is waste of time Because it gives us new Circle contacts like Social Media.

10.   It is waste of time Because DIGITAL MARKETING type of (Online) business growing like anything day by day.

11.   It is waste of time Because  we can meet thousands of people without BIG Hall which will be Virtual halls/platforms  like ZOOM/ Go To meeting

12.   It is waste of time Because New way of learning process for everybody. ( Expert to Rural village people)

13.   It is waste of time Because we can have multiple skills in our skills set (experience / job).

14.   It is waste of time Because it will create BRAND awareness with low investment as well as new comers and for already who are in the industry.

15.   It is waste of time Because this type business can be expand like anything which can be, RURAL – TOWN- CITY- STATES- COUNTRY – GLOBAL LEVEL.

Marketing + Technology = Digital technology which is called new way of Marketing that is DIGITAL MARKETING.

Then again he puts doubt (raised question to me) like DIGITAL MARKETING will DIE soon now what will you do?

Then I asked him. How and why?

Then again he became silent and trying like what need be to reply on this.  

So then I said, (As DDeepak said) will sales and Marketing will be die? Will computers and Laptops will be vanish?

Then he said straight answer is No. Then there is no point / discussion of DIGITAL MARKETING will die in future, because it will be there till people,  Sales & Marketing is there.

 

Here in DIGITAL MARKETING, if you want to sell product you need to have CATT process which means

C- Content, A - Attraction, T- Trust (Mass Trust), T- Transaction. So that you will be able to get business online perfectly.

 

So finally what I am going to saying is as conclusion.

The Traditional way of MARKETING has been changed when technology entered. It became DIGITAL MARKETING. And in DIGITAL MARKETING also it has changed many ways like SEO, SMM, PPC, video marketing, E mail marketing, SMS, network marketing and Content writing..... etc, it is updating every day, and also MARKETING a product is everyday learning process need to be updated with coming technologies.

 

In simple way of Examples are as below

1. Conducting live meetings in big HALL is very huge process with lot of expenditure and so many people need to be involved and invitation process also huge. Now for all these huge process there is simply one solution that ZOOM meetings.

2. We can get experts teachings or lectures through Online teaching process.... Like so many.

3. Amazon, Flipkart, Uber, OLA, Paytm, WhatsApp….etc list goes on.